The North Face and Polartec have announced the launch of their Eco Champion program. The campaign is designed to recognize passionate people improving the environment and will honor an Eco Champion with a $15,000 donation made in their name to a chosen green cause and a $1,000 gift certificate to The North Face online store.
The Eco Champion program is a two-round campaign, created and managed by social media marketing solution, Brickfish. The program invites entrants to submit videos or blogs showcasing people who deserve special recognition for their efforts to improve the environment. Twenty-five finalists, selected by The North Face and Polartec from round one, will advance to round two.
Of the twenty-five finalists, one grand prize winner will be selected by The North Face and Polartec from the top ten entries in round two, to receive a $15,000 donation made in their name to a green cause of their choice plus a $1,000 gift certificate to The North Face online store. In addition to the grand prize winner, The North Face and Polartec will also award the second and third place winners with donations made in their names.
