Norrøna has strengthened its U.S. sales with the addition of agencies Summit Sales NW in the Pacific Northwest, Black Dog Sales Group in the Rocky Mountains and Intermountain West and Bluebird Sales Group in the Northeast.

Summit Sales NW, an outdoor industry independent sales agency based in the Pacific Northwest, is led by Kris Stahl and Rob Birzell and represents Osprey, Scarpa, Cascade Designs, G3, and The Landmark Project in addition to Norrøna.

Norrøna tapped industry veteran and Black Dog Sales principal Ian Decker as Rocky Mountain and Intermountain West sales representative in October 2020. Black Dog Sales Group also represents AKU, Stereo Skis and Tread Labs.

In the Northeast, Bluebird Sales Group, led by David Nihan, also represents Fischer Skis, Julbo, Komperdell, and G-Form and adds Norrøna to its portfolio.

“The integrity, sales experience, proven results, and key industry relationships that David, Ian, Kris, and Rob bring to the brand are invaluable,” said U.S. Sales Manager Adam Chamberlain. “Norrøna’s brand values and exceptional products are standing out to outdoor adventurers in the United States. The addition of these talented individuals and their teams will build on our momentum and help us make good on our promises to best support our business through outstanding specialty retailer partnerships.”

Photo courtesy Norrøna