Norrøna hired Grand Rapids, MI-based sales agency Kozy Outdoors, LLC, to its network of outdoor specialty retailers serving the Midwest region. The company also promoted Patrick Gould as U.S. sales rep, a newly created role.

The Norwegian outdoor brand’s U.S. dealer base totals 150 doors of distribution in the Pacific Northwest, Rockies, Midwest, and Northeast.

Gould spent the last three years launching Norrøna’s Concept Store in Boulder, CO. Before Norrøna, he worked six years for REI and five years with Vanguard as a financial analyst.

“We are very excited to be strengthening our presence in the U.S. and introducing new consumers to our unique value proposition. The commitment from our dealer partners has been terrific and humbling,” said U.S. Sales Manager Adam Chamberlain. “We look forward to living up to our part of the bargain by delivering uncompromisingly high-quality, purpose-built and sustainably minded products.”