Nordstrom Inc. announced a net sales decline of approximately 22 percent for the nine-week holiday period ended January 2, 2021, compared with the nine weeks ended January 4, 2020.
Combined November and December sales were in-line with company expectations for a decrease in the low-twenties percentage range for the fourth quarter. Sales trends increased sequentially by approximately 500 basis points relative to the third quarter, after adjusting for the shift of the Nordstrom Anniversary Sale from the second quarter to the third quarter in fiscal 2020.
During the holiday season, Nordstrom continued to leverage its digital and physical assets to provide a breadth of merchandise across brands, price points, styles and convenient shopping experiences for customers.
- December sales across the Nordstrom and Nordstrom Rack brands reflected sequential improvement from November with momentum continuing into January.
- Digital sales grew 23 percent over last year and represented 54 percent of total sales compared to 34 percent from the same period in fiscal 2019.
- Approximately 11 percent of Nordstrom.com orders were picked up in-store, which accelerated by 20 percent during the week preceding Christmas.
- Approximately 9 percent of Nordstromrack.com orders were picked up in-store, which was enabled by the integration of the Nordstrom Rack store and online inventory in October.
- More than 30 percent of online orders were fulfilled from Nordstrom and Nordstrom Rack stores.
- As a result of its expanded gifting selection, the category made up 67 percent of sales, an increase of 600 basis points from the prior year.
“We’re encouraged by the increasing momentum throughout and following the holiday season as we continue to unlock new ways to better serve customers on their terms with greater convenience and connection. By leveraging order pickup and store fulfillment capabilities across our two brands of Nordstrom and Nordstrom Rack, we’re seeing benefits to our customers as well as to our business,” said Erik Nordstrom, CEO, Nordstrom, Inc. “We’re deeply appreciative of our team’s focus on providing customers with a strong holiday offering during these challenging times.”
As a result of its holiday performance, the company continues to expect to deliver positive earnings before interest and taxes (EBIT) and operating cash flow for the fourth quarter. Also, the company expects the fourth-quarter EBIT margin to deleverage by approximately 500 basis points relative to the prior year primarily due to lower sales volume. Planned shipping surcharges and premium pay related to the holiday season also contributed to the year-over-year EBIT margin deleverage.
The company is scheduled to hold its virtual investor event on February 4, 2021, and report its fourth quarter and full-year 2020 financial results on March 2, 2021, in which additional detail on the company’s financial performance will be provided.
Photo courtesy Nordstrom