Nordstrom Inc. has decided to offer free shipping on online orders for nearly all purchases less than $200. Up to now, the policy had been free shipping only for purchases over $200.

The new free shipping policy applies to orders shipped within the United States regardless of the amount or size of the orders.

“We're excited to offer free online shipping and returns every day to our customers through,” said Jamie Nordstrom, president of Nordstrom Direct. “Free shipping is reflective of how customers increasingly want to shop online and we hope this change makes it easier and more convenient to shop with us. We look forward to adding more features and functionality as we continue to improve the online experience.”

Free shipping and returns represents the latest effort by Nordstrom to provide a more compelling online experience. Other improvements Nordstrom has introduced include an enhanced mobile website launched in June to make it simpler for customers to shop using their smartphones, a “Search by Store” function on to enable customers to view available merchandise at nearby Nordstrom stores in real time, and shared inventory between Nordstrom stores and to improve merchandise availability for online customers.