Nordica USA, the supplier of performance skis and ski boots, is partnering with Promoboxx and to support its  brick-and-mortar specialty retailer partners sell online.

Promoboxx, a digital marketing platform, provides retailers with customizable regularly updated, professional, and engaging Nordica digital content; and an online store locator and product locator integrated into, connects consumers with the products they’re looking for at their local shop.

“With digital being a multifaceted and key component in today’s consumer shopping journey, it’s more important than ever to provide them with the decision making information they need, including where they can conveniently buy the products they want locally,” said VP of Nordica USA Scott Russo.

A recent Nordica survey found that 76 percent of all shopping journeys begin online and 71 percent of all product searches begin on retail websites, emphasizing the importance of populating digital marketing channels with frequent, high-quality content to keep customers engaged all with the goal of driving them to conveniently purchase locally.

Promoboxx provides seamless integration of Nordica content into retailers’ Facebook, Instagram, and Twitter channels, as well as into e-mail templates, landing pages, and website banners, and has an automation feature that allows content to be posted directly to Facebook and Twitter pages at pre-determined schedules. All materials are co-branded with the specialty retailer’s business information to drive traffic to its store.

Nordica recently launched its new 2017/18 website, which features its new store locator powered by “It’s basically a store locator on steroids,” said Russo.

Nordica dealers can link their Nordica inventory feeds to, giving online shoppers access to in-stock availability and all the information an online shopper wants to have about their local specialty retailer.

Promoboxx and services are fully subsidized by Nordica, so there is no charge to retailers.

“Specialty retailers are an integral part of the Nordica brand,” says Russo. “We firmly believe in the shopping experience, both online and in-store, they provide. Their expertise, knowledge, and customer service is invaluable to consumers, and we are committed helping them be successful.”