Nordica USA and Go Fast announced their partnership for the 2005 – 2006 ski season. Go Fast will supply Nordica representatives with energy drinks to keep ski shop employees fueled for the busy selling season. Additionally, Go Fast will be supplying sample energy drinks for Nordica consumer on snow demo events.
“We are very pleased to have a partner in another premium brand like Go Fast,” said Willy Booker, promotions and ski product manager for Nordica. “There are many similarities between our two companies and the partnership should prove to strengthen the presence that each brand has in the field.”
Go Fast is regarded as the premium energy drink available on the market today. Created with some of the highest quality ingredients, it has become the athlete's choice of energy drinks. Heather Hill from Go Fast commented, “We look forward to acting on the synergies between the two brands with Go Fast and Nordica, and I know we will work well together to bring value to each others' marketing efforts.”