Nordica announced it formed a new North American sports marketing team serving the North American race, Freeski and pro communities.
Nordica’s Joe Cavallaro will manage the newly-formed team and implement a progressive promotions strategy to support sell-in and sell-out activities. The team will consist of three sports marketing coordinators, with one based in Canada and two in the U.S. reporting to Cavallaro, who is responsible for executing all aspects of the programs and athlete and ambassador community management.
“Joe exudes passion for the sport that motivates skiers to wave the Nordica flag high in the air and he has demonstrated success and leadership through his management of our ambassador programs,” said Sam Beck, Nordica North America’s Director of Marketing.
