Nordica recently hired Andy Lovell as U.S. national sales manager. He is a 20-year veteran of the active outdoor industry.
Most recently, Lovell was the global key accounts manager for W.L. Gore & Associates, the makers of Gore-Tex, leading key account management teams in sales, marketing, engineering, and operations for Gore’s various North American markets.
“We are excited to have Andy on the team heading up Nordica sales in the USA. Andy’s passion for the sport and account management experience in sales, marketing and operations is key in supporting our specialty retail and continuing growth in the USA,” said Sam Beck, business unit director for Nordica North America.
“It’s great to be here with such an experienced team and to represent a strong and storied brand,” said Lovell. “Nordica has experienced tremendous growth in North America the past few years thanks to a world-class sales team. Winter is just around the corner, and I’m super excited to get out there to meet and support our great dealers, partners, and consumers.”
Lovell lives in Vermont with his family. His first day working at Nordica was October 10.
Photos courtesy Nordica
