Canadian bicycle manufacturer Norco named Gwen van Lingen as head of brand and Nik Hobbs as vice president of supply chain, as the company continues to expand operations into the U.S.
With a background in the global sports industry at brands including Oakley and, most recently at 100%, van Lingen brings a “unique overview of driving business growth through her brand expertise and consumer-centric strategies.” Norco said she is a “go-to-market expert, having guided Oakley and 100% through implementing that process across both companies.” Her leadership is expected to advance Norco’s global marketing initiatives and reinforce the company’s strategy to be “a global leader in mountain biking.”
“I am excited to join the Norco team,” said van Lingen. “The potential of this historical brand is immense, and I am confident that as more riders learn about our amazing history and exciting future plans, they will want to be part of Norco. I look forward to contributing to the brand’s continued success.”
The company described Hobbs as a “globally-minded operations and supply chain executive known for driving efficiency.” His experience, most recently as global head, operational excellence at Specialized Bicycles, and prior experience at QBP, coupled with his focus on leadership and technology alignment, is expected to elevate Norco’s supply chain capabilities and optimize operations.
“I am eager to partner with the team in addressing the current and future challenges in the supply chain,” offered Hobbs. “Norco presents a compelling opportunity as a rising brand in the industry, and I am excited to play a pivotal role in driving our continued success.”
“We are thrilled to welcome Gwen and Nik to our leadership team,” said Norco CEO Sean Sullivan. “Their extensive expertise and dedication to excellence align perfectly with Norco’s values. We look forward to their contributions in enhancing our brand and operations as we enter our 60th year.”
Photos courtesy of Norco
