Nite Ize, Inc. has retained Backbone Media of Carbondale, Colo. to manage the company’s public relations and product placement efforts. Backbone Media will promote existing and new products under all three Nite Ize brands: Mobile Accessories, L.E.D. Accessories and Flashlight Accessories.

Owner and Founder of Nite Ize, Rick Case states, “With such a wide range of both new and existing products, we are excited to be ramping up with Backbone Media to support our customers and help drive sell-through.” Nite Ize began seventeen years ago by creating a line of accessories designed to expand the versatility and usability of flashlights. They have more recently expanded their offerings to include multi-tool and mobile device holsters and L.E.D. “be seen and be safe” accessories. Rick Case started the company during his undergraduate studies at the University of Colorado with the invention of the Nite Ize Headband, which allows a Mini Maglite® to be utilized hands-free.

This entrepreneurial company has gone on to produce unique and innovative products such as the L.E.D. Upgrade for Mini Maglites® which replaces the standard incandescent bulb with a higher-performing white, red or blue L.E.D. light; the Fiber Optic Adapter, which turns mini flashlights into precision light-bending instruments; Pock-Its Utility Holsters, a complete line of holsters designed to carry everything from a multi-tool and flashlight to your mobile device and smaller accessories in one single, convenient location; Clip Case Universal Holsters designed to carry cell phones, PDA devices, GPS units, two-way radios, digital cameras, MP3 players and more; the Flashflight L.E.D. Flying Disc, designed in conjunction with avid Ultimate players, has been touted as the best light-up sport flying disc ever made; and a complete line of “be seen, be safe” accessories including the new L.E.D. Wand, which transforms the INOVA® MICROLIGHT™ into a versatile waterproof beacon, dive marker, emergency flare or spot beam.

Nite Ize products can be found in the most recognized retailers in over 60 countries worldwide. Nite Ize will continue innovating new accessories through its genuine dedication to making every-day life easier and more functional.