Nite Ize, the manufacturer of solution-based products, has named The Alpine Cowboy to cover the Texas, Arkansas, Louisiana, and Oklahoma (TALO) region.
Based in Austin, TX, the manufacturer’s rep agency, owned by Stephanie and Koby Crooks for over 25 years, specializes in technical outdoor gear and other sporting goods and has represented BioLite, Grayl, HydroFlask, Osprey, Scarpa, and Yakima.
“Koby and Stephanie Crooks have a proven track record helping brands expand in the TALO region,” said Jay Getzel, senior director of sales at Nite Ize. “Adding The Alpine Cowboy to our existing roster of sales agencies furthers Nite Ize’s ability to engage with new retail partners in a key demographic. We look forward to continuing to grow the Nite Ize brand across the U.S.”
“I truly couldn’t be more excited to bring a new layer of depth and service to the already incredible business for which Nite Ize has long been known,” said Koby Crooks. “It’s a privilege to be working with such an incredible team of inventors and creators.”
Nite Ize is also represented by Action Sports, Inc. in North Carolina and Sanitas Sales Group in Colorado.
