Nine West, a division of The Jones Group Inc., announced the introduction of its “Shoelaborations” collection with designer Giles Deacon. Shoelaborations is a creative platform that seeks talented individuals doing original work and gives them the opportunity to collaborate with Nine West on a rotating basis.

Shoelaborations launched its first collection with CFDA/Vogue Fashion Fund winner Sophie Theallet for spring/summer 2011 and will debut its collection with Giles for fall 2011.

The tech-based capsule collection will include footwear, handbags and jewelry.

Stacy Lastrina, Chief Marketing Officer of The Jones Group, said, “Through Giles innovative collection, Nine West will be able to tap into a new generation of customers. The Shoelaborations™ platform reinforces Nine West’s ongoing mission to permeate today’s cultural niches while, at the same time, bringing a constant source of fresh product offerings to the marketplace.”

Fred Allard, Nine West Creative Director, said, “Giles Deacon is a design visionary who has a unique aesthetic and whimsical irreverence that has shaped fashion today. Together, we are creating a collection that explores technology-infused fashion with Giles famous character, Eek, incorporated into the designs in unexpected ways.”