Nikwax said the Hanson Group will represent the brand in the central U.S. Covering all thirteen states in the Upper Midwest and South Central territories, the Hanson Group will meet the sales and service needs of all retailers, independent and chain. This includes in-store clinics, training and tactical merchandising.
“We welcome the Hanson Group to the Nikwax team,” said Chas Fisher, president of Nikwax, N.A. “They have a large team of experienced salespeople, which is needed for this diverse and important territory. We look forward to offering the Midwest retailers more direct, in-person service.”
Additionally, the Hanson Group will seek to open new doors and introduce the benefits of the aftermarket care sector and the depth of the Nikwax line.
Todd Hanson, of the Hanson Group, adds, “We consider ourselves reps on the road. We like to be in front of our customers, in order to anticipate and address their needs. We look forward to working with Nikwax and increasing sales for our retailers.”