Nikwax will relaunch its successful Vendor Partner
Program for 2007. The Nikwax Vendor Partner Program has been relaunched in order to provide more value to Partners, specifically with proactive PR support and marketing, quarterly co-promotional opportunities, and a new web portal that will launch in third quarter of this year.
The initial relaunch will include Nikwax Footwear Partners, following with apparel and gear in late winter and early spring. Nikwax is proud to relaunch its Footwear Vendor Partner Program with premier partners, La Sportiva, Scarpa and Vasque. Partners traditionally have recommended NIkwax to consumers at the point of sale, and Nikwax has provided support to customer service, a shared web link and free samples. The Vendor Partner program keeps all of the traditional components and adds proactive public relations, strong visibility in the Nikwax booth at both Outdoor Retailer trade shows, and soon, a relaunched web
presence including access to Nikwax-branded training and promotional media.
“We all win when consumers know how to care for their footwear, gear and
apparel. We want to up the ante and create added value by working to promote
our partners and offer some of the cutting edge training and branding materials
that have been effective in growing our business in the past couple of years,”
said Chas Fisher, president of Nikwax North America.