Nikwax N.A. has promoted Ben Palliser to the position of North American sales manager. He will lead the sales efforts for all territories in the United States and Canada.
“Nikwax sales in North America have risen sharply in the past year, and Ben is a significant contributor to this success,” explained Chas Fisher, president of Nikwax N.A. “We’re very pleased that he will be driving the Nikwax sales efforts going forward.”
Palliser was hired as the key accounts manager for Nikwax in May 2008, following 10 years in sales in the outdoor industry.
With the promotion to North American sales manager, Palliser will work with retail partners, the Nikwax management team and external sales agencies to ensure that Nikwax remains the strongest and most consistent option in the aftercare sector. He is charged with training and leading the sales team, devising strategy that upholds the Nikwax tradition of solid margins and high sell-through, and working closely with the customer service department to guarantee Nikwax customers receive first class service.
“Nikwax sales are increasing as our message of delivering performance, prolonging the life of quality gear, and upholding our commitment to environmental issues resonates with consumers,” said Palliser. “I’m excited to take it to the next level and see increased numbers at both wholesale and retail.”
Nikwax, based in Seattle, offers environmentally safe aftercare and waterproofing solutions that extend the life and performance of technical footwear, apparel and equipment.
