Nikwax promoted Brian Davidson to CEO of its global business. Davidson will retain his position as president of Nikwax North America.
“Brian has achieved significant growth in the North American market over the last eight years and has been heavily involved with strategic projects for the Nikwax international business over the last year,” said Adam Arnold, CEO of GearForm, the parent company of Nikwax. “His ability to create a friendly and ambitious team made the decision to advance him to Nikwax CEO very easy. I look forward to seeing the global team’s response to Brian’s unique ability to boost confidence and inspire others to improve. Brian will be pivotal in shaping the future direction of the business, utilizing the diverse knowledge and skills he has built up over his comprehensive career.”
After spending years working in the bike and fitness industries, Davidson started as sales director for Nikwax NA in 2015 before being promoted to president in 2017. Over the course of the past eight years, he was instrumental in driving projects that positively impacted the company’s business, including Direct.Dry, Nikwax’s PFAS-free DWR application for brands; Sports Refresh, a cleaner and deodorizer for activewear scheduled to launch in Fall 2023; updating product labeling; and launching Nikwax’s NA website.
Photo courtesy Nikwax
