Nikwax N.A. has hired Earl Roberson of Roberson Sports Group to its sales team. Roberson will cover the Southeast territory for the company. He is charged with maximizing the benefits Nikwax offers retailers and opening new accounts.
“When we hire a new member for the sales team, were ultimately looking out for the needs of our retail partners,” said Chas Fisher, president of Nikwax N.A. and global marketing leader. “The consumer buying trends are moving to more durable goods, and Nikwax is the perfect complement to that sound, environmental shift. Earl understands how this applies to the distinct needs of the Southeast. Were happy to have him on board.”
Roberson has over 20 years experience in the athletic and outdoor industry. Hes worked in key account sales and management for both boutique and major brands.
His territory includes: Florida, Georgia, South Carolina, North Carolina, Alabama and Tennessee. He will travel the region for in-store meetings, as well as attend regional and national trade shows. Roberson is also currently working with Injinji, CWX Compression Tights and Power Balance.
