Nikwax N.A. President Chas Fisher has accepted the assignment as manager of Nikwax Ltd.'s international marketing and identity team. In his leadership the team has hired Chrissy Dorn of Germany and Stephanie Briggs of Spring PR in the UK to handle public relations for German-speaking countries and the UK, respectively.
“Were intensifying our European efforts, in Germany and Austria, and in our founding market, the U.K.,” said Fisher. “We see a high potential for growth in the German-speaking regions of Europe, and will greatly benefit from a fresh approach in the U.K. Our goal is to tap into the growing public consciousness for durable goods and increasing aversion to disposable lifestyles. That philosophy is what Nikwax was founded on, so its a natural step for us.”
Having experienced PR pros on the ground in key European markets will enable Nikwax to best communicate its message in the most authentic and relevant way.
The global focus is aimed at expanding the companys lead in the aftermarket care sector of the outdoor, snowsports and travel markets. Nikwax will strengthen its commitments to environmental stewardship, human health and sustainable operations as it increases its international presence.
