Harley-Davidson has appointed Erica Bullard, shown right, most recently Nike’s VP and general manager, Nike NYC and the East, as SVP Apparel & Licensing.
Bullard is a 20 year veteran in senior roles and business units across the Nike brand. Past roles also included vice president, global cross-category marketplace, sales, Nike, and vice president, global sales, Jordan brand.
In this newly created role, reporting to Jochen Zeitz, CEO, Bullard will lead Harley-Davidson’s global apparel and licensing business to leverage its recently opened creative studio in Tribeca, NYC, in addition to Harley-Davidson’s design studio and archive in Milwaukee, WI.
“Erica brings decades of experience from within the apparel industry, with a demonstrable track record of leading and growing businesses and strategic regions,” said Zeitz.
The motorcycle brand also hired British fashion designer Louise Goldin, shown left, as its creative director.
Goldin has shown her apparel collections on runways in London and New York and between 2011 and 2018, she worked closely with Kanye West on the creation of his line, Yeezy.
“Louise is a true creative with a proven track record in designing and building some of the world’s most desirable brands. I’m excited to see Louise’s creative interpretation of Harley-Davidson’s apparel heritage,” said Zeitz.
Photos courtesy Harley-Davidson, Erica Bullard, Louise Goldin
