Nike Inc. (NKE) launched an update to its Nike+ Run Club app that gives athletes access to an adaptive coaching feature, expert guidance from athletes and coaches and increased community interaction.
“Through the new Nike+ Run Club app, we’re serving a running community that spans the globe with the most innovative and personalized experiences we’ve ever offered to runners,” said Nikki Neuburger, VP, global running brand. “We’ve thoughtfully considered and updated how we surround runners with everything and everyone they need to reach their full potential and have more fun with the sport, from coaching plans that adapt to meet their needs to inspiration, motivation and a community of million to run with.”
The update introduces the app’s new coaching engine, which starts with a runner’s fitness level and goals and adapts to their performance and schedule. Nike+ Pro Tips serve runners with content that aims to help them to run better and enjoy the sport more. Finally, a new hashtag challenge enables friendly competition among app users, and upgraded social tools use photo sharing, Nike stickers and hashtags to encourage community.
The Nike+ Run Club app is available on iOS and Android in the U.S.
