Nike Inc. announced that it will transition out of manufacturing golf equipment, including clubs, balls and bags.
At the same time, Nike said it will accelerate innovation in its golf footwear and apparel business and will partner with more of the world’s best golfers.
“We’re committed to being the undisputed leader in golf footwear and apparel,” said Nike Brand President Trevor Edwards. “We will achieve this by investing in performance innovation for athletes and delivering sustainable profitable growth for Nike Golf.”
“Athletes like Tiger, Rory and Michelle drive tremendous energy for the game and inspire consumers worldwide,” said Daric Ashford, president of Nike Golf. “Over the past year the MM Fly Blade Polo, the Flyknit Chukka and Air Zoom 90 have all connected strongly with golfers. We’ll continue to ignite excitement with our athletes and deliver the best of Nike for the game.”