Nike introduced Nike Refurbished, a new program that resells returned shoes at discount prices.
After a customer returns a pair of shoes to Nike, within a 60-day return window, eligible footwear is added to its Refurbished inventory. Every pair is inspected and repaired by hand and then given a condition grade. Nike’s team inspects the resale shoes using different products and tools to return shoes to as close to new condition as possible. Once the shoes return for sale at a Nike retail store, the calculated sale price is determined on footwear type and condition grade.
Messaging on shoe boxes indicates what type of shoes are inside, the condition grade and other details. When scanned, the QR code offers the customer more information about Nike’s “Move to Zero” program designed to fight climate change. Returned product that does not reach Nike’s Refurbish program could be donated or recycled.
“Nike Refurbished extends the lifespan for three types of footwear: like new (may be worn for a day or two before being returned), gently worn (a little longer) and cosmetically flawed (a small snag that happened in manufacturing),” Nike said in a press release.
Nike said the program would debut at up to 15 U.S. Nike stores and with plans to continue scaling. Nike wrote, “Nike Refurbished is another example of Nike creating solutions at scale to help reduce its waste.
Photo courtesy Nike Refurbished
