Perry Ellis International Inc. entered into Nike Swim distribution agreements in Europe with Action Sports Sportartikel GmbH Group for Germany, Austria, Switzerland, Netherlands, Belgium and Luxembourg, Tennis Fashion AB for Sweden, Norway, Finland and Denmark and Proged Group for Spain and Portugal.
The Nike swimwear lines consisting of swim apparel and swim accessories for Men’s, Women’s and young consumers are planned to launch Spring/Summer 2017 in sporting goods retailers, department stores and swim specialty shops as well as select e-commerce channels.
“We are pleased to partner with Action Sports, Tennis Fashion and Proged and look forward to introducing Nike swimwear and swim accessories to consumers across Europe excited about performance and swimming. These collaborations will accelerate our strategy to extend the global reach of our portfolio of leading brands,” remarked Oscar Feldenkreis, chief executive officer and president of Perry Ellis International.
“We are proud to enter into a distributorship agreement with Perry Ellis International for Nike swimwear. With strong collaboration on strategy, design and distribution, we are confident Nike swim will meet the demands of consumers in our market and secure the leadership position the brand deserves,” commented Action Sports Sportartikel GmbH General Manager Volker Mettke.
Hans Larsson, managing director of Tennis Fashion stated, “Tennis Fashion is delighted to be entering into a distribution agreement with Perry Ellis International to market Nike swimwear in the Nordic regions. We are confident that a strong strategic approach to developing important key accounts will drive Nike swimwear’s position in Scandinavia.”
“Proged Group is extremely pleased to be given the opportunity to partner with Perry Ellis International on the distribution of Nike swim in Spain and Portugal,” Jesus Cornago, Proged general manager commented. “Nike Swim is a welcome addition to our portfolio of brands. With a strong collaboration on strategy, design and distribution, we have confidence in our ability to deliver Nike Swim to meet the demand of consumers in our markets.”
