Nike opened its first Nike Style store in the South Korean capital’s Hongdae neighborhood to “serve a distinct sport lifestyle audience through the lens of style, featuring gender-agnostic zones for fleece, tops, footwear, accessories, and other style-led collections,” Nike said in a release.
Seasonal Nike products and locally curated collections will be sold with a blend of physical and digital experiences created for shoppers.
A key focus of the store is offering digital and physical spaces for customers to express their styles together, where they will find a content studio for local creatives, product experts and space for the community to create content on their social media channels with customizable backdrops.
QR codes offer augmented reality experiences related to product innovation and art installations, Nike By You workshops and SNKRS Lounge events for Nike members.
Nike said it intends to expand the Nike Style retail concept with a second store opening in Shanghai this fall and worldwide openings to follow.
Photo courtesy Nike
