Nike signed Bella Hadid, the supermodel, as an endorser. The 20-year-old will star in the brand’s #NewYorkMade campaign.
Hadid revealed her official partnership on Instagram Monday. Hadid wrote, “So excited to announce that I am OFFICIALLY PART OF THE @NIKE FAMILY! More coming very soon.”
The Instagram photo shows Bella posing in front of a new Nike billboard in New York City.
The #NewYorkMade campaign, which celebrates the opening of its five-story location in lower Manhattan, will feature Serena Williams, Queens-born rapper Nas and Giants wide receivers Victor Cruz and Odell Beckham Jr. It features out-of-home and digital efforts.
Hadid, who will walk in her first Victoria’s Secret fashion show in December, recently fronted for Calvin Klein and Dior Beauty. Her older sister Gigi Hadid was recently signed to front Reebok’s #PerfectNever campaign while Cara Delevingne, another model, was recently signed as the face of Puma’s “Do You” women’s campaign.
Photo courtesy Nike
