Nike Inc.  plans to move its surfwear operations under its Hurley International LLC unit. A Nike spokesman confirmed the decision to the Orange County Business Journal, but declined to provide additional details.

The Nike brand had offered surfwear under its Nike Brand and sponsored surf competitions. The news follows Nike’s decision earlier this year not to renew its
title sponsorship of the annual U.S. Open of Surfing in Huntington
Beach.

The Hurley business unit had operated separately from Nike's other brands.

The shift of all surfwear business to the Hurley label is expected to be completed by the end of the year, according to a report from ESPN.