Nike released a video in conjunction with its corporate plans to get 12 million kids active and playing this fall.
As students return to the classroom, Nike is highlighting the physical and mental benefits of play. According to a statement on the company’s website, “today’s generation of kids is the least active in history. But active kids do better in every way.”
Nike’s two-minute film, which can be seen here, is about how the company “is getting 12 million kids moving – and what happens when they do.”
