Nike Inc. announced details on “Move to Zero,” the company’s journey toward zero carbon and zero waste, which has a singular aim: Help protect the future of sport.
It is a continuation of Nike’s commitment to sustainability and is driven by belief that protecting the planet means protecting the future of sport against climate change.
The purpose.nike.com microsite provides extensive details and maps on how climate change on global football, running, tennis, snowboarding and American football.
Temperature shifts around the world are well documented, the company said. Across the globe, the number of days above 90°F has increased by nearly 25 percent since the 1980s. For athletes in all disciplines, there are ramifications to climate change.
For example, many U.S. states have adopted rules to keep players safe in increasingly hot and humid conditions, mandating shorter practices, wearing less equipment or even canceling games. Without global action, under current trends climate change could decrease time spent on the field by up to two months in parts of Louisiana, Texas and Mississippi by 2050.
For those in snow sports, there is danger of literal loss of playing field — the average number of quality snowboarding days around the world has decreased by 7 percent during the past 30 years. By 2050, those days could shrink by 11 to 22 percent.
Nike said Move to Zero is a response to these realities.
It includes commitments such as eliminating single-use plastics on Nike’s campuses worldwide and initiating dialogue among the global design community through nikecirculardesign.com. These efforts join with material development programs, which have diverted 6.4 billion plastic bottles from landfills since 2010 (and helped to make beautiful football kits in the process), and renewable-energy-powered logistics centers, a journey that is both marathon and sprint.
Specifically, Move to Zero works to both minimize Nike’s environmental footprint as a business and maximize avenues for positive impact as a brand.
Key Move to Zero Initiatives
- Nike will power owned-and-operated facilities with 100 percent renewable energy by 2025.
- Nike will reduce carbon emissions across its global supply chain by 30 percent by 2030, in line with the Paris Agreement of 2015.
- Nike diverts 99 percent of all footwear manufacturing waste from landfills.
- Additionally, Nike diverts more than 1 billion plastic bottles per year from landfills to create yarns for new jerseys and uppers for Flyknit shoes.
- The Reuse-A-Shoe and Nike Grind programs convert waste into new products, playgrounds, running tracks and courts.
Statements from its athletes include:
- Naoma Osaka: “Tennis is a global sport and we’re feeling how hot it is around the world when we’re trainiTennis is a global sport and we’re feeling how hot it is around the world when we’re training and competing.”
- Joan Benoit Samuelson: “When I’m out running I feel like I’m an environmental barometer for climate change.”
- Odell Beckham Jr.: “We give everything to be part of this sport. We have to adapt and think differently about our approach to playing if climate change continues down this path. We can’t take our environment for granted.”
- Chole Kim: Climate change is becoming a bigger factor in my life and sport. In Australia it is constantly top of mind. It’s clear that now is the time for all of us to take action to protect this planet for future generations.”
More information about Move to Zero is available at purpose.nike.com.