Nike named Gino Fisanotti as its new marketing director for the U.K. and Ireland. Fisanotti, currently EMEA brand director, replaces Simon Pestridge, who in early June was promoted to the role of global brand director, based in the U.S.
Fisanotti has been with Nike since 1996. He has held a number of senior marketing positions including marketing director for Latin America.
Pestridge has been with Nike since 1995, and came
to the UK in 2006. During his U.K. tenure, he was credited with the
development of Nike's brand positioning online, including the roll-out
of Nike+ and the launch of Nike PhotoiD.
