Sean Tresvant, most recently chief marketing officer for Nike’s Jordan Brand, has been named global chief brand officer for Taco Bell, effective January 10, 2022.
According to a statement from Taco Bell, Tresvant brings more than a decade of marketing success from his time with Nike as its chief marketing officer, Jordan Brand. Taco Bell said, “He was responsible for defining the Jordan Brand voice across the globe. Tresvant set the consumer journey and execution of brand campaigns, product marketing, creative collaborations, athlete sponsorships, omnichannel marketplace design, and social platforms.”
He joined Nike in 2009. He had been CMO, Jordan Brand since July 2020. Previous roles at Nike include VP marketing, Jordan Brand; VP marketing, categories, NA and VP marketing men’s training. He also reportedly led the diversity task force at Nike and helped bring back the Jordan Brand’s Black Community Commitment Committee. He is said to have “developed strategies and programs that helped Nike show up to the world in meaningful ways from revitalizing Nike Running in North America, to creating a local brand voice for Los Angeles.”
Additional career highlights include an Emmy Award-winning Last Dance Documentary for Jordan Brand and developing and facilitating a Fortnite activation with Epic Games. Prior to Nike, he held roles at Pepsi and Time, Inc., Sports Illustrated in New York.
