The international soccer scene was abuzz with speculation last week as the German Football Association confirmed that Nike, Inc. had made a bid to become the organizations official supplier. After that news broke, Puma announced that it had extended its contract with African powerhouse Cameroon and its Indomitable Lions.
Of the Nike bid, Dr. Theo Zwanziger, president of the German Football Association, said that Nike had made a “financially very attractive” business proposal to the organization that expressed the manufacturer's interest in a sponsorship deal with the DFB starting in 2011.
Dr. Zwanziger “communicated the proposal” to the adidas board shortly after receiving it, with reports in Germany placing the bid at 56 million per year. Germany began wearing adidas in 1954 and the current contract is set to expire in 2014.
Across town from adidas HQ, Puma signed a “long-term extension” to its sponsorship of the Cameroon Football Association that initiated back in 1997. PUMA will continue to be the Official Supplier of The Indomitable Lions and its associated teams including the Mens A, B, U-21, U-19, Youth and Futsal National Teams, as well as Womens A, U-21 and Youth National Teams beyond the 2010 World Cup in South Africa.