Nike hired Ken Dice as vice president of USA brand management. Most recently, Ken held the position of EVP of marketing for Discovery Communications. For the last three and a half years, he led the marketing teams for The Discovery Channel, The Learning Channel, The Animal Planet, The Travel Channel, and eight other cable television networks. Under Ken's leadership, the teams have strengthened and focused their connection with key consumer audiences. Dice reports to Craig Cheek, Vice President and General Manager of Nike USA.
“Ken brings 20 years of consumer and brand marketing experience to Nike in the areas of entertainment and technology, along with a strong agency foundation,” said Joaquin Hidalgo, Nike's Vice President of Global Brand Management. “We look forward to his leadership as we build on our strong brand momentum in the USA.”
Prior to Discovery Communications, Ken spent nearly five years at Sony Electronics where he was Senior Vice President of Consumer Marketing. Ken began his career at Leo Burnett in Chicago where he worked in media, account management, and business development. Ken is a graduate of the University of Notre Dame, with B.A.s in Economics and Computer Applications.
