To celebrate the start of regular season NBA action, Nike released “Want It All,” a short film that depicts a young player who sees his basketball future play out before his eyes.
Nike athletes LeBron James, Kevin Durant and Paul George all make appearances in the film, which debuted last night during the Cavaliers vs. Celtics game – the Cavs managed a three-point victory over Boston.
“Want It All” showcases the high-production, visually stunning style Nike ads are known for. It was helmed by Straight Outta Compton director F. Gary Gary and features “Shut ‘Em Down” by Public Enemy on its soundtrack.
Check out the film below.
https://www.youtube.com/watch?v=bvev1Bjx6oA
Photo and video courtesy Nike
