Nike Golf has partnered with Golf Digest to launch the “Tee It Up with Tiger Woods” sweepstakes promotion — providing consumers with the opportunity to meet and play golf with Tiger Woods at Reunion Resort in Orlando, Florida in September.
Starting June 11th and running thru August 10th, consumers can enter to win one of the 24 spots available to travel to Reunion Resort, attend a clinic conducted by Tiger Woods, participate in an 18-hole golf outing, and play one hole with Woods on September 19th, 2007.
Nike Golf will randomly distribute boxes of Nike ONE balls, including Nike ONE Platinum and Nike ONE Black, at retail outlets nationwide. There are 1000 promotional colored balls available for consumers to have a chance to win. If a consumer finds a promotional colored ball that is marked with a code for verification in their box of Nike ONE balls, they will be directed, if they choose, to register it online at http://www.nikegolf.com or http://www.teeitupwithtiger.com, and be automatically entered to win one of the 24 “Tee It Up with Tiger Woods” grand prizes.
On August 13th, 24 winners will be drawn from the pool of qualifiers. Each of the 24 winners will receive one round-trip air travel from anywhere in the continental U.S. to Orlando, along with two nights accommodations at Ginn Reunion Resort. Participants must be at least 18 years of age and entry is limited to one per person.
“This promotion in partnership with Golf Digest presents Nike Golf consumers with a genuine lifetime opportunity to tee off with the number one player in the world,” said Cindy Davis, U.S. General Manager for Nike Golf. “At the same time, it's an innovative way for us to work with our retail partners to showcase our premium Nike ONE golf balls, including the Nike ONE Platinum, which Tiger uses himself.”
Golf Digest magazine will feature two full-page “Tee It Up with Tiger Woods” print ads in its July and August issues, and will also run the promotional campaign on http://www.golfdigest.com. Tiger Woods is a Playing Editor for the magazine and contributes instruction articles exclusively to Golf Digest.
“Creating impactful integrated custom programs for our marketing partners is at the heart of our business,” said Tom Bair, Vice President and Publisher of Golf Digest. “Our promotion with Nike Golf aligns two powerful brands and offers consumers a true once-in-a-lifetime experience.”
