Nike has instituted a new pricing policy that lets retailers advertise 25 percent discounts on Nike merchandise year round, according to a report from the Portland Business Journal.
Previously, Nike allowed discounts of 25 percent for a fixed number of weekends. Nike said in a statement released to the Portland Business Journal that the change in its MAP (minimum advertising price) policy simplifies pricing for its retail customers.
“Given the depth and breadth of the Nike product line, we routinely review our MAP and last year we simplified the policy,” Nike said, in the statement. “The policy will continue to dictate predetermined times when retailers can advertise specific products and the lowest allowable advertised discount price. In all cases, however, our retail partners remain free to determine price at point of sale, whether at the cash register or in the online shopping cart.”
Photo courtesy Nike
