Nike, Inc. appointed Daric Ashford as president of Nike Golf. Ashford is currently VP, GM of Brand Jordan for North America and is a 21-year Nike veteran.
Ashford has held senior management positions across retail and sales within the Nike brand. While working in Brand Jordan, Daric has elevated the marketplace and brand through innovative merchandising, sales and marketplace strategies that deeply connect with consumers.
Darics leadership has helped to deliver strong revenue growth and expand the Jordan brand. His proven track record, along with his experience in global categories, makes him ideally suited to leading the Golf business, said Jayme Martin, VP, GM Global Categories.
Effective immediately, Ashford will report to Jayme Martin, VP, GM Global Categories.
In October, Nike announced that Cindy Davis, president of Nike since 2008, planned to retire.