Nike and
Foot Locker opened the doors to House of Hoops by Foot
Locker on Harlem's 125th Street, a basketball retail
experience with Nike, Jordan Brand and Converse exclusively under one roof.

“House of Hoops is a hub for all things basketball and a new home for
consumers who live and breathe the game,” said Charlie Denson, President of
the Nike Brand. “It's the ultimate basketball store. House of Hoops offers a
stellar line-up of performance and basketball inspired footwear, apparel and
equipment from the game's biggest names, meeting the needs of the every day
player.”

“House of Hoops will be the destination of choice for the basketball
players who love the game and want access to the best product for on and off
the court,” said Matthew D. Serra, Chairman and Chief Executive Officer of
Foot Locker, Inc. “It provides a fantastic growth opportunity in a category
where we have had a long track record of success and paves the way for a
bright future.”

The Harlem location is the first of the up to 50 House of Hoops by Foot
Locker retail stores Nike and Foot Locker expect to open in the United States
over the next three years. It extends a longstanding store-within-a-store
concept featuring Nike basketball product at Foot Locker stores nationwide
into an elevated stand-alone retail presence. In addition to New York, House
of Hoops stores are expected to open in Los Angeles, Chicago, Houston, Las
Vegas and other cities nationwide. The stores will be a combination of new and
existing Foot Locker locations.

Nike, Inc. is the global leader in basketball. The company's Nike, Jordan
Brand and Converse brands collectively are the strongest selling brands in the
industry. The three brands have created basketball's most iconic and
game-changing products, from the original Chuck Taylor All Star shoe, Air
Force 1, and Air Jordan, to today's signature shoes for players such as Kobe
Bryant, LeBron James, Carmelo Anthony and Dwyane Wade.

As part of its long-term growth strategy, Nike is investing in both direct
and partner retail to create more elevated retail experiences focused on
consumers in Nike's six core growth categories- basketball, running, football
(soccer), women's fitness, men's training and sport culture. By creating
destinations that offer performance and lifestyle product exclusively from its
three basketball brands, Nike is reinforcing its goals to lead and energize
the retail landscape with new concepts.

CLICK HERE to see the slide show

or

CLICK HERE to see the virtual tour on the SGB Blog