Nike and Apple inked a partnership to develop a new training tool for runners. The new Nike+ Air Zoom Moire is the first footwear designed to talk to iPod. With the Nike+ footwear connected to iPod nano through the Nike+iPod Sport Kit, information on time, distance, calories burned and pace is stored on iPod and displayed on the screen; real-time audible feedback also is provided through headphones. The kit includes an in-shoe sensor and a receiver that attaches to iPod. Nike plans to make many of its leading footwear styles Nike+ ready
“Nike+iPod is a partnership between two iconic, global brands with a shared passion for creating meaningful consumer product experiences through design and innovation,” Parker said. “This is the first result, and Nike+iPod will change the way people run. Nike+iPod creates a better running experience. We see many more such Nike+ innovations in the future.”
“Were working with Nike to take music and sport to a new level,” said Steve Jobs, Apple’s CEO. “The result is like having a personal coach or training partner motivating you every step of your workout.”
Specially designed Nike apparel, including jackets, tops, shorts and an iPod nano armband, bring together the Nike+iPod experience with waterproof pockets that accommodate iPod nano and are designed to make it easy to operate while staying tuned to your music during an active workout.