Nike Swimwear in the southern Asia-Pacific region will now be licensed through Australian swimwear company Seafolly Pty Ltd. The deal announced Monday provides Seafolly with the rights to design, manufacture, market and distribute Nike swimwear in Australia, New Zealand, China, South Korea, Taiwan and Hong Kong.
The first Nike Swim range is expected to be released to the trade this month and delivered to stores in July.
Seafolly said it now expects to double its business over the next three to five years with the deal creating a “strong partnership that intends to compete against Speedo, the current market leader in Australia”.
