Nielsen Business Media, the parent company to Outdoor Retailer, Action Sports Retailer, and several other sporting goods industry trade shows, has signed an exclusive multi-year partnership agreement with Messe Munich International, owners and organizers of the ISPO China trade show.
Under the terms of the agreement, Nielsen will be responsible for all North American sales and marketing efforts for MMI's 2008 ISPO China trade fare. Nielsen staff will help North American companies associated with its ASR, HFB and OR branded trade shows enter the Asia-Pacific markets, particularly in the rapidly growing Chinese sports market.
