Outdoor Retailer and Outdoor Industry Association will launch a four-week online survey to gather retailer's suggestions on improving the Outdoor Retailer Summer Market trade show.
The goal of the joint project is to engage retailers in a broad based and transparent survey regarding their forecasted business practices and needs, as part of show management's continued effort to increase the relevance of the show. OR, which attracts about 40,000 industry participants to Salt Lake City twice a year, is produced by Nielsen Business Media. The OR research project will consist of a four-week long online retailer survey, scheduled to run Jan. 7-30, 2009.
