National Football League was the top global sports licensor and ranked 16th overall in License Global magazine’s list of top 150 global licensors.
Other sports franchises ranking high included the National Basketball Association, 20; Major League Baseball, 27; NFL Players Association, 36; U.S. Polo Assn., 38; National Hockey League, 43; NASCAR, 47; WWE, 52; and PGA Tour, 54.
The overall top ten were:
- The Walt Disney Company – $54.7B
- Meredith Corporation – $26.5B
- Authentic Brands Group – $12.3B
- WarnerMedia – $11B
- PVH Corp. – $10.6B (estimated)
- Universal Brand Development – $7.1B
- Hasbro – $6.9B
- ViacomCBS – $5.8B
- General Motors – $4.62B (estimated)
- Sanrio – $4.4B (estimated)
To read the full list, click here.
