The National Football League is launching a makeover of its red, white
and blue “NFL Shield” logo that adorns player jerseys and fan
merchandise. The new logo, which will debut at the NFL draft in April,
2008, will be slightly taller and thinner, with a new football, fewer
stars and darker colors. The redesign marks the first changes to the
shield since 1980.

The major change, Lisa Baird, the NFL's senior vice president of
marketing, told USA Today, is that the new shield features eight stars
(representing the eight AFC and NFC divisions) vs. 25 on the current
logo. She noted that some licensees have used fewer stars rather than
shoehorning 25 tiny stars into smaller shields on hats and T-shirts.

The football at the center has been redesigned to resemble the ball atop the Vince Lombardi championship trophy

Baird told USA Today that the ess-busy logo will “pop” better during TV
telecasts, and also show up better on cellphones, laptops, iPods and
PDAs.