Hyperice announced a new multi-year sponsorship with the National Football League (NFL) that names Hyperice an Official Recovery Technology Partner of the League. The multi-year sponsorship kicks off Week 12 of the 2020 season on Thanksgiving Day.
The partnership brings Hyperice’s products and technologies to NFL facilities and environments “to optimize player performance, improve mobility and speed up recovery post-game.” Players will have access to the full suite of products including Hypervolt, Hypersphere, Vyper, and Venom lines.
“For years, Hyperice has worked closely with NFL players, team performance and athletic training experts to enhance athlete recovery,” said Jim Huether, CEO of Hyperice. “This progressive partnership with the NFL represents our collective commitment to prioritize player recovery and optimize performance, league-wide.”
Hyperice and NFL will also work together with PFATS (The Professional Football Athletic Trainers Society) to deliver recovery technology solutions to NFL member clubs. Hyperice will also integrate recovery technology into the NFL Scouting Combine, for prospects to use before, during and after participation in on-field drills. In addition, Hyperice will develop exclusive warm-up, recovery and body maintenance video content with NFL players for its newly-launched Hyperice App.
“We’re thrilled to welcome Hyperice to the NFL family as an Official Recovery Technology Partner,” said Renie Anderson, executive vice president of partnerships and chief revenue officer for the NFL. “With this partnership in place, Hyperice products will be available across all 32 Club facilities providing our players access to the very best recovery technology to help them perform at the highest level.”
Hyperice has received equity investments from a number of NFL players including Patrick Mahomes, Christian McCaffrey, J.J. Watt, and Jarvis Landry.
Photo courtesy NFL/Hyperice