NFL Expands Partnership with New Era Cap to Include Outfitting Scouting Combine

The NFL expanded its partnership agreement with New Era Cap, the league’s official on-field cap provider since 2012, to include all performance apparel and headwear used by the NFL Combine participants, including outerwear, baselayers, compression wear, fleece, pants, shorts, caps, knits, headbands, and socks.

In addition to designing and manufacturing the NFL’s Sidelines Collection, New Era will create a cap collection for the league, including Crucial Catch, Salute to Service, Inspire Change, NFL Draft, and Super Bowl Championship celebrations.

“New Era was born in Buffalo—a football town through and through. This game is proudly part of our hometown’s identity, and we couldn’t be more excited to deepen our relationship with the NFL,” said Chris Koch, fourth-generation CEO of New Era. “For more than a decade, New Era Cap has been at the center of some of the biggest moments in NFL athletes’ careers—from the caps they wear when their name is called on Draft Day to the ones that top off a Super Bowl Championship. We’re excited to now have the opportunity to outfit the NFL Combine and play a part in another key milestone during athletes’ NFL journeys.”

As part of the agreement, New Era will hold retail rights to various NFL Scouting Combine products. Next year, consumers can shop the look the athletes will wear along with NFL Combine collections in team colors and designs, including t-shirts, hoodies, shorts, and polo shirts.

The 2025 NFL Scouting Combine, to take place from February 24 through March 3, brings together over 300 of the best college football players by invitation to participate in four days of training at Lucas Oil Stadium in Indianapolis, IN, for evaluation by all 32 NFL teams in advance of the NFL Draft.

“New Era Cap has been a key longtime partner of the NFL, and we are excited to expand the partnership by designating them as our official NFL Scouting Combine outfitter,” said Joe Ruggiero, senior vice president of consumer products at the NFL. “The Combine marks a transformative moment in a prospect’s football career. New Era will now be integral to that experience, offering high-performance apparel, helping to enable prospects to perform at their full potential.”

Official Combine products will be available beginning April 2025, with team-specific offerings in June 2025.