French/West/Vaughan has been named agency-of-record by Nfinity, a maker of high-performance women’s athletic footwear.


FWV will be responsible for providing PR counsel, executing a comprehensive media relations campaign and social marketing program, event marketing and product seeding to raise visibility for the brand and help introduce its expanded line of women’s footwear to consumers and the retail trade. FWV Distilled, a sister agency of FWV, will provide positioning work, advertising and media placement services for the privately-held company.


Originally known as the Official Shoe of Cheerleading, Atlanta-based Nfinity is expanding to provide high-performance footwear specifically designed for female athletes in other team sports.  


FWV represents footwear clients that include the R.G Barry Company (Dearfoams), Berkshire Hathaway (Justin Boots) and Swedish-based Vincent children’s shoes, as well as the Central Intercollegiate Athletic Association and sportswear clients such as Speedo.