The National Federation of State High School Associations (NFHS) has renewed its corporate partnership agreement with Varsity Spirit a division of Varsity Brands.
Founded in 1974, Varsity Spirit said it impacts more than one million athletes each year through its wide range of apparel and more than 5,000 camps and 600 competitions offered annually.
Varsity Spirit is also involved in philanthropic outreach with partnerships with St. Jude Children’s Research Hospital and Generation Spirit. Last June, the NFHS joined Varsity Performing Arts, a division of Varsity Spirit, and other organizations to launch “Together As One,” a free, fully arranged, designed and choreographed performance package the helped high school performing arts programs impacted financially by the pandemic.
“Varsity Spirit’s commitment to enhancing high school spirit is unmatched and it shows in the ever-increasing number of student-athletes they affect each year,” said Dr. Karissa Niehoff, NFHS executive director. “We are proud to renew this partnership with an organization that aligns so closely with our mission to serve and provide opportunities for high school students.”
As part of the renewal, which carries a five-year term, Varsity Spirit will retain its title as an NFHS Corporate Partner on all print and electronic listings and run digital and full-page print ads on the NFHS website, High School Today magazine and the NFHS Court and Field Diagram Guide.
“We are proud to partner with the NFHS and have been able to accomplish a lot together in the last 20-plus years,” said Bill Seely, President, Varsity Spirit. “Together we’ve developed the Varsity Spirit/NFHS Squad Credentialing Program that focuses athletes on the importance of safety, leadership and the five key pillars to a successful spirit program, launched the Varsity University/NFHS Coaches Education Program that focuses on sports safety certification for high school coaches and the NFHS has been incredible in supporting our National Dance Team and National High School Cheerleading Championships. Our shared belief is that athlete safety comes first and is foundational to successful programs that help produce well-rounded, healthy and productive young adults.”