Nex-LvL Golf Inc. has acquired the distribution rights for North America under the HEAD brand for Ski and Snowboard apparel. Nex-LvL Golf adds the ski and snowboard license to its existing HEAD Golf and Tennis license fo the North American market.
Fenton says “the addition of HEAD Ski and Snowboard Apparel, when coupled with our Tennis and Golf portfolio, will make for an exciting entry in '08 for any HEAD Brand enthusiast who trust HEAD in bringing high performance and high quality products to athletes all over the world.” Fenton continues, “athletes who trust and have come to expect this benchmark performance with HEAD Ski and Racquet Sport hard goods will now find the same level of performance and cutting edge fashion from the “softer side” of HEAD.”
The HEAD Ski and Snowboard launch will be led by Laura LaLonde, who as Director of Sales/Marketing will lead a Ski and Snowboard apparel team focused against specialty shop retailers throughout North America. Ms. LaLonde is a 20 yr. Ski/Snowboard Apparel veteran and Co-owner of the LaLonde Sports Agency based in Canada. Fenton states that he is excited and fortunate to be able to bring such an industry veteran on board. “We know that Laura has had great results in fostering customer success and in building strong relationships within the Snow Sports industry and look forward to her leadership while re-engaging the industry with HEAD Ski and Snowboard Apparel.”