Newton Running will sponsor the 18th annual Aspen Medical Products San Diego Triathlon Challenge (SDTC) in La Jolla, CA, on October 23, 2011.

The SDTC is a one-of-a-kind event consisting of a one-mile swim, 44-mile bike and 10-mile run. One hundred and twenty five of the world's top physically challenged athletes will compete on this grueling – yet rewarding – course alongside 550 able-bodied triathletes and celebrities. Several Hollywood stars, Basketball Hall of Famer Bill Walton and other pro athletes are slated to compete.

“Social responsibility is a huge part of what we do at Newton Running, which is why we're happy to support an event that benefits physically challenged athletes,” says Newton Running CEO Jerry Lee.

Proceeds of the Aspen Medical Products San Diego Triathlon Challenge go to the Challenged Athletes Foundation, which provides the equipment and resources physically challenged athletes need for living an active and fulfilling life. The top fund raiser wins a coveted entry to the highly sought-after 2012 Ford Ironman World Championships.

As a gold-level sponsor, Newton Running is awarding a free pair of Newton Running Terra Momentus All-Terrain Trainers (winner of Triathlon America's award for Most Innovative Product) to 100 members of the Gold Team who raise $2500 in pledges.

The race is sold out, but the public is encouraged to cheer for the athletes and watch the race starting at 8 a.m. at La Jolla Cove, visit the expo and other events taking place prior to the race. For more information, visit